The recent Aligned Conference in Boston was an exciting event for Bellingham Electric. Without our valued customers, our presence at the event wouldn't have been possible. Aligned Con is an annual conference that brings together major brands like Chevrolet, GE Appliances, Trek, The North Face, and many more with the independent retailers who sell their products. The conference focuses on marketing and branding strategies that retailers can use to help better connect brands and consumers to enhance the consumer experience as they buy products. The annual conference, in its fifth year, is hosted in Boston by digital marketing software company Promoboxx.
Bellingham Electric's own Jeff Allaire appeared on a retailer panel during the conference and answered questions about Bellingham Electric's marketing and content strategies. Bellingham Electric's customers have been crucial to the company's success and have been highly engaged with all of the original content including videos, articles, and buyer's guides that the company posts on its blog, education center, website, and Facebook page. Jeff was chosen to speak on the panel as a direct result of the company's great relationship with its customers online.
Jeff shared the stage with various retailers from across the country on the retailer panel and joined other conference speakers including Jim Koch, founder of Sam Adams, and Chris Davis, Vice President of Global Marketing at New Balance, as part of an action packed two-day speaker agenda.
We are thankful to our customers and hope to continue to provide cutting-edge content online in the form of videos, pictures, and written articles to help you discover, research and ultimately enjoy home appliances from the industry's top brands.